Where lockdown created physical distance, technology had the opportunity to create a new kind of intimacy between brand and customer. Enter the land of virtual try-on where for the past few years, BeautyLabs have been creating best in class augmented reality experiences for brands globally.
BeautyLabs founder Mark Gerhard on why custom apps are the smartest way forward.
Augmented reality, virtual reality, and 3D assets are changing how customers shop both online and in stores. How can retailers make the most of these promising technologies?
CEW's Connected Consumer Conference was full of great learning and insights into the future of customisable and personalised beauty, and we are thrilled to be driving towards that future.
An exciting new spin-out from Cambridge games powerhouse PlayFusion is set to revolutionise global beauty brands with a unique Augmented Reality play targeting a $400 billion market. Read more at Business Weekly.
Breaking Beauty’s Boundaries: Beauty Labs emerges from Stealth Mode! The beginning of October saw Beauty Labs step out to revolutionise the face of connected cosmetics.